For years companies have been perfecting the art of the scented t-shirt. In its earliest form, the "scratch and sniff", manufacturers infused their smells into minute capsules which could only be broken and released by friction. The drawback of this particular technology rests in the act itself. Constantly scratching your chest to release a smell, so encapsulated into the fabric,that if anyone wanted to actually enjoy the scent, they would have to place their noses inches from the fabric. Uncomfortable? Maybe. This is another reason why, for decades, many of the consumers of scratch and sniff t-shirts were men. Women, imagine scratching your breast, where most of the designs are placed on these shirts, and having someone put their face up to your bosom. Not a pleasant thought. Other than the obvious, scratch and sniff tees have another catch. The scent will only last a few washes.
Recently, certain companies have created a revolutionary fragrance application process, which allows the wearer to relax and enjoy the aroma without having to manually induce the scent. The release of smell gradually and evenly also enables the wearer to sit back and enjoy their fragrance of choice. You can also choose how long you would like your scent to last (up to a year!).
Washes
Now the evolution of scent is underway, enabling even businesses to open their minds to the power of scent association and the consumer. Many companies have already started scenting the air in their stores with certain smells to enhance the shopping experience of their customers, and to promote buying, as certain smells induce feelings of excitement and relaxation.
The effects of aromatherapy on emotion is an aspect you might think about when considering purchasing a scented t-shirt. Because your sense of smell is a part of the Limbic system, the part of the brain which influences our emotions and memory, aromatherapy working through scented apparel is an excellent way to brighten up your everyday life.
Here are some smells and the moods they may incite:
Citrus Scent - Energy
Lavender, Vanilla, Cinnamon Scent - Relaxation
Citrus, Peppermint, and Pine Scents - Uplifting, Clean
Jasmine, Gardenia, Patchouli, Sandalwood, and Rose Scents - Romantic
Durable Scented Tees - New Era Scented Apparel
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